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Southwest first began to offer a frequent-flyer program on June 20, 1987, calling it The Company Club. Unlike competitors' programs that were based on miles flown, The Company Club credited for trips flown regardless of distance. Southwest Airlines renamed its frequent flyer program Rapid Rewards on April 25, 1996 read more @ https://en.wikipedia.org/wiki/Southwest_Airlines
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Southwest Rapid Rewards

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$15. 86
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Southwest first began to offer a frequent-flyer program on June 20, 1987, calling it The Company Club. Unlike competitors' programs that were based on miles flown, The Company Club credited for trips flown regardless of distance. Southwest Airlines renamed its frequent flyer program Rapid Rewards on April 25, 1996 read more @ https://en.wikipedia.org/wiki/Southwest_Airlines
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arjun Dec 19, 2018
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Southwest Rapid Rewards Program Name: Southwest Rapid Rewards
No Fee: No
Point system based on ticket cost Benefits: Point system based on ticket cost
Southwest first began to offer a frequent-flyer program on June 20, 1987, calling it The Company Club. Unlike competitors' programs that were based on miles flown, The Company Club credited for trips flown regardless of distance. Southwest Airlines renamed its frequent flyer program Rapid Rewards on April 25, 1996 read more @ https://en.wikipedia.org/wiki/Southwest_Airlines Description: Southwest first began to offer a frequent-flyer program on June 20, 1987, calling it The Company Club. Unlike competitors' programs that were based on miles flown, The Company Club credited for trips flown regardless of distance. Southwest Airlines renamed its frequent flyer program Rapid Rewards on April 25, 1996 read more @ https://en.wikipedia.org/wiki/Southwest_Airlines
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